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Engaging your Target Audience: The Ultimate Guide to Marketing your Not-for-Profit





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Wednesday, April 26th 2017
8:00 – 10:00 AM
8:00 AM Breakfast Served – 8:30 AM program begins

Wolferts Roost Country Club
120 Van Rensselaer Boulevard, Albany, NY


Not-for-profits face unique obstacles when implementing a strategic marketing plan: limited resources and effectively engaging a wide range of donors and supporters. Marketing industry leaders Glen Stacey and Mark Bardack break down the marketing landscape to teach top tactics, best practices, and how to employ a multi-channel communication strategy. Learn how to cost effectively accelerate the impact of your social media campaigns, generate publicity, and craft messages to attract and engage your target audience.  



glenGLEN STACEY,  Social Media & Public Relations Specialist
Sunmark Federal Credit Union

Glen Stacey, Sunmark Federal Credit Union Social Media and Public Relations Specialist, will show you social media tactics and best practices to accelerate the impact of your content marketing efforts. You will also leave with 20 ideas to jump start your social media efforts.


markMARK BARDACK,  President
Ed Lewi Associates (ELA)

Mark Bardack is president of Ed Lewi Associates (ELA), one of Upstate New York’s leading marketing and public relations agencies. A communications professional with three decades of experience, Mark will offer a casebook approach to generating publicity for your organization through the basic principles of media relations, cause marketing and promotions. 


For more information, please contact Anita Bernardi at / 518-459-6700 ext. 327


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Posted on March 16, 2017 at 12:38 PM