Strategic Services

Strategic Marketing Services - CMO for Hire

Strategic Planning - We start here and work with senior level executives to develop high-level, impactful strategy for:


  • Brand
  • Communications and Public Relations
  • Community Engagement and Philanthropic Mission
  • Marketing and Business Development



consultant working with client on strategic planning

We work with you to provide expert-level consulting to create and execute customized solutions.


Marketing, Communications & Public Relations


  • Multi-Channel Campaigns that Bridge Traditional and Digital Mediums
  • Media Relations
  • 1-1 Media Coaching
  • Speech Writing
  • Thought Leadership Content Development



Community Engagement & Philanthropic Mission



  • Community Development Partnership
  • Employee Engagement
  • Impact Measurement and Reporting
  • Strategic Impact Branding



  • Corporate Partnership Relations
  • Board Development
  • Senior Leadership Development



Marketing & Business Development


  • Organizational Development
  • Coaching and Upskilling

Contact CMO for Hire

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Matt Markham, Albany Medical Center

"Susan’s distinguished talents solidly positioned us to tell the Albany Med Health System story. Her leadership in collaborative brand development and stewardship united the marketing teams at four hospitals toward one identity and vision."

David Loucks, Hyman Hayes Associates

"Having BST as our fractional CMO has brought significant value to our company by providing high-level marketing and business development expertise without having the overhead associated with a full-time CMO position."