As the world changes rapidly, so too must your marketing strategy evolve to stay relevant. That doesn’t mean you go after every shiny new marketing trend because other brands do. What it means is you continue to ask the same tried and true questions. You ask them repeatedly, inquiring from diverse viewpoints, to confirm whether your strategy is still on point, or if you have some important work to do.

Do you know how much it costs to retain an existing client? Whatever the amount is, I guarantee you it’s less than what it costs to acquire a new client. So why do people focus on acquisition and ignore retention?

Strategic marketing is a driving force behind a company’s growth. When things are down, that is the worst time to stop your marketing efforts.

Fewer college students choosing field, but CPA firms make pitch to high schoolers.

Too often marketing plans have a narrow definition of target audience, using “audience” as a synonym for “client” or “customer.” It’s critical to think holistically and strategically. Take a few steps back from that target...

Latham-based BST & Co. CPAs has added a well-known marketing executive to its growing CMO for Hire division.

While on vacation recently, I was looking for a bike to rent and noticed tourists riding a certain brand of bike. It turns out the name on the bike was not the brand of the bike but of a local business. How smart of business to brand the bikes seen by tourists. It got me thinking about my own business and where my brand is visible.

A new filing requirement took effect January 1, 2024, which may affect you if you own a company now or in the future.

As fraudsters leverage increasing opportunities for criminal gain, surveillance and prevention efforts need to keep pace. Understanding which top fraud trends will continue in 2024 allows organizations and individuals to effectively beware and prepare themselves to avoid being caught off guard.

Key performance indicators, or KPIs, are critical tools to monitor business health. With Sage Intacct, you can measure and visualize customized KPIs to inform better and more timely decision-making.

Enacted as part of New York’s 2022-2023 fiscal budget, a COVID-19 Capital Costs Tax Credit Program (Program) offers $250 million financial assistance to New York State “small businesses”, available on a first-come, first-served basis, which were burdened with a wide range of operational costs incurred due to the COVID-19 pandemic.

The pandemic makes it more important than ever for small businesses to review their budgets on a quarterly basis and update them to keep pace with rapid changes.

Winners of the prestigious Best of Accounting award receive client and employee satisfaction scores that are almost double the industry average, proving that they truly stand out amongst competitors for providing a remarkable client and employee experience.

The IRS recently issued guidance about topics related to filing individual tax returns in 2022. Here are some key items for you to know.

With year-end approaching, it is time to start thinking about moves that may help lower your business’s taxes for this year and next. This year’s planning is more challenging than usual due to the uncertainty surrounding pending legislation that could increase corporate tax rates plus the top rates on both business owners’ ordinary income and capital gain starting next year.

With year-end approaching, it is time to start thinking about moves that may help lower your tax bill for this year and next. This year’s planning is more challenging than usual due to the uncertainty surrounding pending legislation that could, among other things, increase top rates on both ordinary income and capital gain starting next year.