Susan Radzyminski is a marketing professional with 30 years’ experience developing and executing brand, public relations, marketing, and business development strategy for professional services firms, financial institutions, and nonprofit organizations. Susan has led marketing strategy to grow regional firms to national presence, integrate firms through mergers and acquisitions, and develop winning multi-million- dollar projects. She has experience developing successful growth strategies to capture market share in existing and new geographies and positioning firms to gain national recognition for thought leadership.
Susan currently serves as CMO at BST leading BST's Marketing and Communications strategy and team. As a member of the firms' senior leadership, Susan works with the Partners to develop and lead brand and market growth strategy. Susan also serves as the leader of CMO for Hire, the marketing arm of the firm's outsourcing division. She provides strategic marketing and communications consulting to business leaders in professional services, financial services, healthcare and not for profit organizations.
Susan has worked at international, national, and regional firms, including Harza Engineering Company based in Chicago, IL; Key Corporation, based in Cleveland, OH; Einhorn Yaffee & Prescott and EYP Architecture and Engineering based in Albany, NY. Prior to launching her CMO for Hire consulting practice, Susan served as Principal and Director of Marketing at EYP Architecture & Engineering where she directed the national marketing and communications team throughout the country and led the firm through a rebranding from a regional to national practice with offices extending from Boston, Albany, Washington DC, Raleigh, Atlanta, Houston, Dallas, Denver, and Los Angeles. EYP grew to rank 5th in Architect 50, a national ranking conducted by Architect magazine the publication of the American Institute of Architecture (AIA).
Close to home, Susan is an active member of her community serving on several boards and volunteering her time to serve and mentor others. Examples of Susan's leadership include her current role as a board member of the Upstate New York Chapter of the MS Society; Chair of the Women Against MS (WAMS) annual event; a mentor for the Young Professional Network of the Capital Region Chamber of Commerce; member of The Circle women's leadership group; and member of the Marketing Committee for the Arts Center of the Capital Region where she is helped develop a marketing plan during the COVID-19 crisis. Susan has served as past chair of the Women's Business Council of the Capital Region Chamber of Commerce and past Board Chair of the Arts Center of the Capital Region.
Education and Awards
Susan received her Bachelor of Business Administration in Marketing and Finance from The University of Miami, Florida. She is Certified in CultureTalk, a system to measure and build culture and brand of an organization. She is a recipient of the Business Review’s 40 under 40, WERC Working Woman award, and YWCA Women of Achievement award. She currently resides in Wynantskill, NY and loves all four seasons in Upstate New York along with the outdoor activity each season provides, including hiking, biking, snow and water skiing.