ALBANY, N.Y. – BST & Co. CPAs, LLP, one of the Capital Region’s leading accounting and management consulting firms, today announced the appointment of Alyssa Salerno as a marketing strategist for the Albany-based practice.
Salerno specializes in digital marketing, website design, social media, content creation and photography. Since 2017, she has assisted a wide range of clients with rebranding strategies, campaign development, research projects and more.
“Alyssa is a great addition to our talented marketing team at BST,” said BST Chief Marketing Officer Susan Radzyminski. “Her skills are an invaluable resource and will advance and elevate BST’s organic outreach efforts. Furthermore, her passion for helping businesses develop comprehensive strategy will be instrumental to clients of BST’s CMO for Hire outsourcing division.”
As marketing strategist, Salerno will be responsible for developing marketing and communications tactics in support of BST’s corporate and strategic growth initiatives. She will assist in writing and designing marketing materials, organizing events and creating website and social media content.
Salerno will also support the firm’s CMO for Hire division, which offers outsourced marketing services to businesses, startups and nonprofit organizations. CMO for Hire assists business leaders with creation and execution of marketing strategies to support growth, sustainability and succession by identifying gaps and opportunities. Services may include development of a strategic marketing plan with tactics, timeline, budget and key performance metrics designed to measure results and impact.
Salerno earned a bachelor’s degree from SUNY Oneonta.
For more information about BST & Co. CPAs, LLP, visit www.BSTco.com.
About BST & Co., LLP
BST & Co. CPAs, LLP is a multi-disciplinary accounting and business advisory firm headquartered in Albany serving the needs of closely held companies, family-owned businesses, not-for-profit and governmental entities, and high-net worth individuals. BST offers a broad portfolio of accounting and auditing, tax, consulting, outsourced accounting, talent strategy and marketing services; as well as valuations, forensic accounting and litigation support.