While on vacation recently, I was looking for a bike to rent and noticed tourists riding a certain brand of bike. It turns out the name on the bike was not the brand of the bike but of a local business. How smart of business to brand the bikes seen by tourists. It got me thinking about my own business and where my brand is visible.
Tag: CMO for Hire
Posted onApril 3, 2023
BST & Co. CPAs, LLP, one of the Capital Region’s leading accounting and management consulting firms, today announced the appointment of Alyssa Salerno as a marketing strategist for the Albany-based practice.
Posted onAugust 4, 2022
The image of Mikaela Shiffrin sitting on the sidelines after skiing off course and not completing her second competitive race at the 2022 Beijing Olympics played out on a global screen. Her failure humanized the Olympics for me and for many others. In that moment, I thought: It’s okay. She’ll pick herself up and try again and do better next time.
