While on vacation recently, I was looking for a bike to rent and noticed tourists riding a certain brand of bike. It turns out the name on the bike was not the brand of the bike but of a local business. How smart of business to brand the bikes seen by tourists. It got me thinking about my own business and where my brand is visible.
BST & Co. CPAs, LLP, one of the Capital Region’s leading accounting and management consulting firms, today announced the appointment of Alyssa Salerno as a marketing strategist for the Albany-based practice.
The image of Mikaela Shiffrin sitting on the sidelines after skiing off course and not completing her second competitive race at the 2022 Beijing Olympics played out on a global screen. Her failure humanized the Olympics for me and for many others. In that moment, I thought: It’s okay. She’ll pick herself up and try again and do better next time.