CMO for hire is a business model for organizations in need of senior level marketing expertise to enhance their inhouse marketing team with high-level analysis and strategy consulting. CMO for Hire becomes part of your leadership team to guide you through your marketing planning process. Together, we follow a six-phase process:
Phase 1 Discovery
Explore the existing business and brand. This includes review of strategic plan, marketing plan, marketing and PR initiatives, collateral; interview with key stakeholders; client survey/interviews and analysis of competition.
Phase 2 Assessment and Key Findings
Report of existing conditions and performance;
identify areas for improvement and opportunities for growth and development.
Phase 3 Strategy and Recommendations.
Engage in big picture thinking to understand your vision, identify key areas of focus, and develop specific goals and action plans, conduct market research and uncover opportunities.
Phase 4 Marketing and Business Development Plan.
Develop tactical plans with budget, schedule and key performance indices (KPI). This can include developing brand message, visual identity, new collateral, PR and communications tactics.
Phase 5 Implementation.
Direct and coach marketing staff and or consultants to carry out tactics plan.
Phase 6 Evaluation.
Measure and communicate results. This includes regular milestone evaluations to determine if intended results are achieved or if change in tactics and approach is recommended.